Rooted is a carefully curated local haircare range that caters to all types of natural hair. Wavy, coily or curly, afro, dreads or braided, our natural hair range will take care of your roots. Our hair is subjected to intrinsic and extrinsic stress factors that fragilize its structure and eventually alter the hair fibre. Our natural hair care range is specially formulated to nourish, restore, revitalise, and moisturise your hair from root to tip.
We conducted extensive technical research and coupled that with innovation to curate a natural hair care range, for natural hair that promises to maintain and style your hair with ease. Our formulations consist of sustainably sourced ingredients such as shea butter, coconut oil, and jojoba oil.
Efficacy and quality are where our roots lie, created by people with natural hair for those who want to pamper their natural crowns from root to tip. We are passionate about changing the way the world views natural hair. With an enduring commitment to sustainability, we are focused on reducing our environmental impact by making use of recyclable plastic in our packaging.
Our products are manufactured in a facility practising GMP and undergoing SABS ISO 22716 certification to ensure that the highest standard of quality is consistently maintained.
WHO WE ARE AND WHAT WE DO
Katlego Lerole - MD - Head Of Technical
A graduate in Biotechnology and Quality Management. A cosmetic scientist who devises ways of utilizing natural biological processes to create or enhance products used in everyday life. I have developed various ranges using my in-depth knowledge of chemical compositions and combinations. I have coarse and thick natural hair which I struggled to easily maintain and style with ease due to the unavailability of natural products hence why I applied my scientific knowledge and formulated Rooted hair products.
Sthandiwe Malinga - MD - Head of New Product Development
A graduate in Food Science and Supply Chain. I have developed numerous ranges in foods and within personal care. I’m obsessed with innovation, trends and sustainable solutions. I could not find a locally produced high-quality natural hair care range that holistically catered to my natural crown’s needs, so I decided to develop a range that would cater to all the natural crowns. I wanted to create a range that focused on product and technical innovation and at the same time encompass trends, ethically sourced local ingredients and sustainable packaging options. Rooted hair care products are multi-functional and highly diverse.