Ruthie’s Hair Care started with 1 product, Growth Oil in 2018 and grew from there. The idea behind the range was to incorporate the blend from the growth oil into the products to ensure maximum benefits of each ingredient, ensuring moisturised, strengthened and healthier hair. The ingredients were carefully selected ensuring only the best are used in the formulation of Ruthie’s products. Our oils are natural and butters are organic.
Being a naturalista myself, after being diagnosed with Central Centrifungal Cicatricial Alopecia (CCCA). I became very conscious of the products and their ingredients, and this is carried into my hair care range.
It’s been 5 years since I transitioned, I don’t regret it. I still get excited every time my curls come out just right, I love the versatility of my natural hair and I wanted to share that with every woman that uses my products.